The brand that was created in earnest and for a long time

Friends invited everyone to celebrate the birth of their son — at the table we shared warm memories of our childhood, loving parents, now grandparents, and advised the best toys, diapers and baby bottles.

And suddenly we found out that there are a lot of problems with these goods. A friend complained that he has been allergic to cosmetics since his childhood, and it is still difficult for him to choose a cream for himself. Other friend was sure that the traditional baby cream is the best remedy for everything, without thinking that not everything for children is safe.

So the idea of a brand of cosmetics for the whole family was born. Every product is absolutely safe, high-quality and useful. A brand that helps keep the whole family healthy.

It started with the fact that we had children. They were so pure and sincere that we wanted to surround them with equally pure and genuine things — with a simple safe composition and clear production technology.

2006

We have made a pure composition as far as possible — without heavy metals, parabens, silicones, synthetic fragrances, allergens. Raw materials, as safe as possible, were selected all over the world. For a long time we have been looking for factories, where everything will be done exactly as we need.

We have found reliable suppliers and we monitor the transparency of supplies: we always know where and how our raw materials come from.

No one in the market is as attentive to the preproduction as we are.

We have built a team of professional technologists and cosmeticians from different countries — those who support naturalness, beauty and quality, just like us. And we have created our own products.

There is the strictest order in the workplace. At every stage we manually supervise the quality and ruthlessly get rid of products that do not meet the standards. We do everything safely. We bleach of cellulose without chlorine.

The quality of our products is confirmed by international certificates.

We want our and your children to grow up in a vibrant green world. Therefore, we take care of nature both in the production of our goods, and in daily life.

It is important to be humane — even a small good helps someone to live and grow. We want a bright and decent future for our children and we start with ourselves.

For the most part, we produce our goods in Russia — it's more convenient to control everything this way. Accordingly, we set a high bar for quality standards — general requirements in the industry will grow, which is useful for consumers. In addition, we create jobs for the best in the biz and give the opportunity for professional development in the creation of goods for the closest.

We take a careful approach to production, work and to life in general